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Over 100,000 caring consumers have signed the No Cruel Cosmetics petition to prevent a ban being delayed by up to 10 years in which animals could continue to die in cruel tests for new cosmetics sold in the EU.
Sir Paul McCartney, Jodie Kidd, Pussycat Doll Kimberley Wyatt and Croatian Pop Idol winner Bojan Jambrošić are just some of the celebrities who have already signed the No Cruel Cosmetics petition started by the European Coalition to End Animal Experiments (ECEAE).
Retailers and companies selling non-animal tested cosmetics and personal care products have also been keen to show their support for the campaign, including Marks & Spencer and Bulldog natural skincare in the UK, Urtekram in the Netherlands, Santaverde from Germany, and France’s largest organic beauty brand, Melvita.
Michelle Thew, Chief Executive of ECEAE said: “We are overwhelmed by the incredible response to our No Cruel Cosmeticscampaign, and are pleased to reach this important milestone. Many people are shocked to learn that animal testing outside the EU for cosmetics and toiletries sold in the EU is still perfectly legal and may continue to be unless we act now. Please continue to sign and share the ECEAE’s No Cruel Cosmetics petition to end the ugly practice of testing cosmetics on animals.”